Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for what they really want or really need.”
Colwell walks marketers through the relationship between SEO and content marketing, how to use content to generate leads, and best practices for lead generation. He also offers 10 takeaways, including:
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Network
