The telephone still outranks the Internet as a purchasing vehicle—at least according to a survey by the American Teleservices Association (ATA).

The survey found that 45% have initiated a purchase by telephone in the last year, compared with 37% who bought via the Internet. However, the Internet is the channel of choice for people in the 25-34 age category.

A separate survey found that 39% of all American consumers subscribe to caller ID services. However, this decision appears to be linked to age. According to the ATA, only 17% of consumers aged 65 and over subscribe to caller ID, compared with 50% for those in the 25-34 age range.

People with incomes of $25,000 or less subscribe to caller ID at about the same general rate as more affluent consumers.

The ATA also found that 58% of all Americans received one or more campaign-related phone calls during the 2000 election. Over two thirds of those aged 65 and over received a call, compared with 45% for people in the 25-34 age range.

The surveys of 1,000 consumers eacj were conducted in February and March by Market Facts, Inc.

The telephone still outranks the Internet as a purchasing vehicle—at least according to a pair of surveys by the American Teleservices Association (ATA). The surveys found that 45% have initiated a purchase by telephone in the last year, compared with 37% who bought via the Internet. However, the Internet is the channel of choice for people in the 25-34 age category. The study also found that 39% of all American consumers subscribe to caller ID services. However, this decision appears to be linked to age. According to the ATA, only 17% of consumers aged 65 and over subscribe to caller ID, compared with 50% for those in the 25-34 age range. People with incomes of $25,000 or less subscribe to caller ID at about the same general rate as more affluent consumers. The ATA also found that 58% of all Americans received one or more campaign-related phone calls during the 2000 election. Over two thirds of those aged 65 and over received a call, compared with 45% for people in the 25-34 age range. The surveys of 1,000 consumers were conducted in February and March by Market Facts, Inc.