CONSUMER-MARKETING | TECHNOLOGY

Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.

Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.

witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It's testing exercise wearables to reward customers?

Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.

John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com

Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?