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Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.