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7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.