Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
A new ad from Dove was lambasted as racist, but I understood the message.
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.