MasterCard International has launched an affinity marketing program that lets cardholders make automatic donations to schools. The Communitycash program lets cardholders convert their accumulated rewards points into cash donations for the school or ...
Deluxe Financial Services has introduced the DeluxeCard Visa gift card, an open-system prepaid card. Consumers can choose a personal message, such as "You've Earned It," "Happy Holidays," or "Just Because" to be imprinted on the card below the ...
CELEBRITY CRUISES: and MBNA America Bank have created a rewards credit card offering both cruise and non-cruise vacation benefits, including travel, merchandise and cash rewards. The Celebrity Rewards WorldPoints Visa card participants can redeem points ...
Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award ...
FUSE Promotional Products has tapped digital media service RealNetworks to launch FUSEmusic fixed-price music downloads. Seattle-based RealNetworks provides music for download promotions. Frisco, TX-based FUSE applies its fixed-price framework and risk ...
Visitors to MSN can get an exclusive sneak peek at the opening scenes of a new action comedy film opening Friday. Streaming video offers sneak peak to new film After the Sunset New Line Cinema is streaming the first six minutes of its latest film ...
Eddie Bauer is out with a sweeps, free gifts and in-store presentations to support the opening of its new Home store. Eddie Bauer Home opens today at The Village at Alderwood, a new outdoor retail center in Lynnwood, WA, and plans call for spending the ...
Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more. The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band's hit album The Reason. Songs ...
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price's "Play. Laugh. Grow" tagline as well ...
The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot ...
