Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND.
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.
Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.
NASA is considering brand-building opportunities that not long ago would have been considered inconceivable.
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.