CONSUMER-MARKETING | ENGAGEMENT

For the first time, Best Western International is rolling out its popular travel card in retail stores.

Kids Footlocker is dangling a gift with purchase to boost awareness of the Viewtiful Joe animated series and drive in-store purchases.

Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.

MCDONALD'S USA: is out with new premiums based on the popular...DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for...FTD.COM: has signed a multi-year contract with WebLoyalty that...

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah's Operating Co. Treasure Hunt promotion will take home $1 million.