CONSUMER-MARKETING | ENGAGEMENT

Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.

Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.

How can telecom brands keep current customers on the line? Think about products, not just price.

Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association's 2006 Basketball tournament as a sponsor targeting African Americans.

Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.

Harris Interactive has hired Michael Lowenstein as VP and senior consultant in its customer loyalty management research practice. The appointment took effect Feb. 6.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

Crown Royal is out with a line of limited-edition packaging tied to its association with NASCAR.

SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES: (SITE) has opened its first regional office in Europe. The office