Crown Royal is out with a line of limited-edition packaging tied to its association with NASCAR.
The Speedway Collector’s Series is customized to 21 tracks hosting races during the 2006 NASCAR Nextel Cup season.
The recognizable Crown Royal purple bag, bottle label and carton will carry logos and other motorsports images such as Daytona International Speedway and Talladega Superspeedway. The packaging will be available in race markets during the weeks leading up to the respective races.
In addition, consumers can buy the 21 labels at Crownroyal.com for $4.99.
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