CONSUMER-MARKETING | ENGAGEMENT

It is an intriguing plot line: fast cars, screaming fans, romantic women and dinner with a handsome driver. If it sounds like something out of a Harlequin

Smirnoff vodka is searching for an "enthusiastic drinks guru" to span the country to research cocktail culture and submit reports.

TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.

Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.'s events nationwide.

HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won't be there in person, but Entourage will have plenty of presence

Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong.

Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.

Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.

Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.

Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.