CONSUMER-MARKETING | ENGAGEMENT

Noveau Smoking

|  by Chief Marketer Staff

There's a new Chicago hot spot that acts like a club but does business as a tobacco store. It's the Marshall McGearty Lounge, which opened in Chicago's

iPod Nation

|  by Chief Marketer Staff

Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

Sporting Try

|  by Chief Marketer Staff

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

Volume Control

|  by Chief Marketer Staff

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast's

Internal Affairs

|  by Chief Marketer Staff

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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