CONSUMER-MARKETING | ENGAGEMENT

Simon malls reprises its Book Blast! kids' promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.

The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium.

Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found.

Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck's coffee pots.

Arby's is boosting its recent sponsorship of The Apprentice with an online sweepstakes and an interactive Web site tied to its new Chicken Naturals product line.

The popularity of gift cards continues to soar. In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift

Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular "green stamps," which shoppers received when they bought items and later redeemed for toasters and water pitchers.

Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.

Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.

MCDONALD'S: vouchers are no longer being given out as...AMERICAN EXPRESS: has added retail and travel partners to it...PPAI: has changed the dates for...