CONSUMER-MARKETING | ENGAGEMENT

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

Coca-Cola North America has launched a music program that is available to download for free to file sharers.

Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.

7-Eleven appears tonight on The Apprentice to tease the April 18 launch of its P'EatZZa Sandwich.

One local soccer team will score a chance to win a private coaching session with a U.S. Men's National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids' recipe contest again, dangling a grand-prize trip to its headquarters as "flavorologist" for a day.

Tulsa-area McDonald's restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.

GE is invading New York City's Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there's no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is…