CONSUMER-MARKETING | ENGAGEMENT

Boston Market knows that its customers' time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.

Maker's Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.

Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

Taco Bell is giving consumers a chance to earn the coveted title of "El Presidente" under a new promotion that gives away 1 million pesos and a trip to the QSR's headquarters on a corporate jet.

CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.

Video game players are on the hunt for the next best thing in the industry and brand marketers shouldn't expect to see consumers spending big in advance of soon-to-be released next-generation consoles.

More and more advertisers are looking at video games as a medium to connect with a young demographic in relevant and emotional ways, and are turning to in-game advertising to do it.

McDonald's Corp. unleashes its kids' promotion tied to Walt Disney Pictures' The Wild this week.

Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City's Hard Rock Café in Times Square. The event was timed to complement the brand's participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.