CONSUMER-MARKETING | ENGAGEMENT

Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.

Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales.

Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store.

There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care.

CINGULAR WIRELESS: has been courting Ohioans with a...UNITED AIRLINES: is out with a new...

The pen is mightier than the sword, at least that's what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker.

Smirnoff will again appear as the vodka of choice for James Bond is his return to the screen this fall in Casino Royale.

Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.

Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.

Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.