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Social Media is the New Retail Storefront
Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.
Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.
International Women's Day brings brands out in force—Bud, Celebrity Cruises, The Body Shop and many others—to celebrate women.
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.
From keeping it simple, to tapping live events, 13 experts on Forbes Agency Council shares some advice.