HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker's board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.
In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year's game.
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees.
Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed."
Toys "R" Us today begins a Million Toy Drive campaign to support the U.S. Marines' Toys for Tots Foundation.
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.
Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.
Cosmetics brand M-A-C and Barbie are partnering for an "adult targeted" project set to launch in spring 2007.
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
