CONSUMER-MARKETING | ENGAGEMENT

Campbell Soup Co. has become a sponsor of the American Heart Association's Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that's now entering its third year.

This holiday, Visa is introducing Scrooge to its "Chief Shopping Officer" as it gears up to give away a $1 million to 10 of its card holders.

Hardee's is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.

Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

Heineken launched a global marketing and advertising campaign this week tied to the new James Bond film Casino Royale.

Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.

New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.