CONSUMER-MARKETING | ENGAGEMENT

Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.

General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal.

WYNDHAM HOTEL GROUP: is rewarding members of its...THE CHICAGO TRIBUNE: has debuted a...COMDATA CORP.: a company that offers...LOYALTY LAB: San Francisco, has hired...

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list.

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.

MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.

A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle.

JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.