CONSUMER-MARKETING | ENGAGEMENT

Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members.

American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve.

Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria's Secret.

Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.

TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.

A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.

Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.

MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones.