Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
Walden Media is looking for a few good readers. The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans.
iVillage, the women's Web site, has launched a new branding campaign.
Pampers.com is letting visitors make holiday cards.
Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties.
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.
Papa John's is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.
Consumers are letting retailers know they want—and plan to wait for—big bargains.
Heinz Ketchup is taking diners back to the 80's with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online