CONSUMER-MARKETING | ENGAGEMENT

Turner Entertainment is teaming up with several marketing partners, including L’Oreal Paris, MasterCard and Nestlé USA, to boost the 13th annual Screen Actors Guild Awards.

Wal-Mart’s CMO John Fleming has a new job. He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments.

Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands.

The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.

Sprint is tapping into the Super Bowl to show off some of its wireless features.

AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.

It’s all in the wrist for marketers eager to reach nightclub crowds. A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.

TICKETMASTER: is out with a new gift card program.