CONSUMER-MARKETING | ENGAGEMENT

Best Western is out with a new rewards program just for bikers.

Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.

Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.

Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.

COMEDY CENTRAL: is awarding a grand-prize trip for two to Cabo San Lucas, Mexico as part of its Virtual Vacation sweepstakes

HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”