CONSUMER-MARKETING | ENGAGEMENT

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.

(Promo) There's a pivotal moment in the classic rock concert film “Woodstock,” when an announcer bellows: “It's now a free concert, man!” He should have only known. For the 12th annual heavy metal tour known as “Ozzfest,” getting under way July 12 in Seattle, all of the tickets for the 24-city run across the country…

The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins

There's a Pivotal Moment in the classic rock concert film when an announcer bellows: It's now a free concert, man! He should have only known. For the

Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it's known for two things.

Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created

It's more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It's equally important

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

Let's face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed