CONSUMER-MARKETING | ENGAGEMENT

Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.

Loyalty pays off this summer for Visa cardholders who like to eat at Burger King.

Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents

BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series

Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know.

WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”