Cheerios Expands “Spoonfuls” Program with Book Contest
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
Paramount Licensing is tapping into the love of nostalgia bringing back the iconic blue characters known as the Smurfs.
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.
Thanks to a robust licensing program, retail sales for the Walt Disney Co. are expected to reach $26 billion this year, the company said this week.
It’s been more than two decades since “Indiana Jones” hit the big screen. Now, the famous boulder-dodging adventurer is back in the fourth installment of the franchise with a team of promotional and licensing partners.
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.
Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.
XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV.
Nissan North America this fall will make a big splash as a returning partner to support the second season of the NBC hit show “Heroes.”
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.