Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.
American Express has revamped its rewards program to create three levels of membership.
Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities.
JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering
The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
Gap is expanding its Product RED line of cause-related products with kids’ clothing.