CONSUMER-MARKETING | ENGAGEMENT

Coldwater Creek is the latest company to reward its top shoppers with a new loyalty program that goes beyond in-store discounts.

Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties

Krystal restaurants are encouraging customers to try its new product with a free music download offer.

Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

The Promotional Products Association International has promoted Paul Bellantone to executive vice president.

Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.

Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs

BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12.

CBS SportsLine is driving interest in its online fantasy football services with a series of pre-season events and draft parties.

The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.