CONSUMER-MARKETING | ENGAGEMENT

Dove is extending its real beauty campaign once again. Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

New TV show explores how Madison Avenue used to be

For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you're going to be caught

Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line

Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored