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Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.
As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?
Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.
The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.