CONSUMER-MARKETING | ENGAGEMENT

“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.

Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet.

Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs. The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents…

Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said. Associates learned about Adam’s departure in an internal memo on Wednesday.

Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.

World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff.

A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys.

Premium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising.

Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.