CONSUMER-MARKETING | ENGAGEMENT

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria

9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy

CONAGRA FOODS Shrek's Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the

It's no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.

The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

It's a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on