CONSUMER-MARKETING | ENGAGEMENT

CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate.

As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.

Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.

Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.

The National Basketball Association is offering fans a shot at sweepstakes prizes to support the relaunch of its online store NBAStore.com.

CROCS: celebrated the opening of its first East Coast stores last week with a CD giveaway

Bank of America began an National Football League sweepstakes promotion this week, offering a trip for two to Super Bowl XLII as grand prize.

American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.

ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.