GoDaddy.com Drives New NASCAR Deal
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.
GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.
Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic
Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship
Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient
Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest
Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.
Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee.
Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.
Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards.