Marketers Line Up to Give ‘Iron Man” Lift
Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.
Paramount Pictures and Marvel Entertainment have lined up a quartet of heavyweight marketing partners to hype their “Iron Man” movie.
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002.
metrostyle, a women's apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.
MTV Networks is pushing its video content to several video entertainment sites that will stream video clips from various MTVN channels.
Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.
Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.
A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show