metrostyle, a women’s apparel catalog, will have its apparel modeled by winners from the popular CW reality show, “America’s Next Top Model.”
The TV show is not affiliated with nor endorses metrostyle, which is operated by Redcats USA, L.P., a division of Redcats Group, which markets with 17 brands in 28 countries.
Since this past fall, model winners such as Danielle Evans (Cycle 6) and Jaslene Gonzalez (Cycle 8) have graced the pages of metrostyle catalogs. Both of these winners will be featured in the Spring 2008 catalog that is scheduled to be in-home Jan. 14, as well as featured on www.metrostyle.com.
“As one of the top rated shows on television for the last four years, ‘America’s Next Top Model’ winners take the metrostyle brand to a higher level as their rich ethnicity and sense of culture create a foundation through which our customers can identify with these women,” said Sandy Forgione, vice president and general brand manager of metrostyle, in a statement.
Drawing on a multichannel network combining catalogs, e-commerce and stores, Redcats Group generated sales of 4.33 billion euros ($6.4 billion) in 2006. Sales are split between France (46.4%), U.S. (27.5%) and the rest of the world (26.1%).
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