CONSUMER-MARKETING | ENGAGEMENT

Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”

New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game.

In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes

Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.

Dunkin’ Donuts is turning to user-generated content to strengthen its brand.

About 100 basketball enthusiasts trekked in the wee hours of yesterday morning to New York’s Madison Square Garden to set foot on the floor of the world’s famous arena.

Tic Tac is shaking things up with a sampling campaign and contest to promote its new mint flavors.

Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square.

KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.

Domino’s Pizza is letting people play chef with an online pizza-building contest.