Have Reality, Need Product
The protracted writers strike is resulting in an abundance of product placement in reality TV, and the engine isn't slowing down anytime soon. Since November
CONSUMER-MARKETING | ENGAGEMENT
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.
Alcohol Watchdog Group Slams Super Bowl Beer Spots
Alcohol industry watchdog Marin Institute is bashing the presence of beer ads in the Super Bowl.
Godiva Launches Valentine’s Day Promo
Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway.
Visit London Promotes Valentine’s Getaway Sweeps
Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks.
Gap Casting Call Draws a Half a Million Votes
A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners.
Nickelodeon Sets Course for Themed Family Cruise
In the latest expansion of its recreation initiatives, Nickelodeon is launching a family summer cruise with Royal Caribbean Cruise Lines.
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.
Renuzit Launches Home Makeover Sweepstakes
The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover.
CBS Interactive Scores Grammy Partnership
CBS Interactive has been tabbed official online partner of The Recording Academy, with plans to pump up the volume on this year’s 50th annual “Grammy Awards.”
