CONSUMER-MARKETING | ENGAGEMENT

Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.

Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.

Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine.

Hasbro is driving sales of its toys and games with a limited-time promotion designed to reward customers for their purchases.

Tequila maker Jose Cuervo has launched a brand promotion centered on its sponsorship in the U.S. of the Mexican National Soccer League and featuring as brand ambassador three-time World Cup player Alberto Garcia Aspe.

Pizza Hut is offering premiums for taking snapshots with their cell phones.

General Mills is using books as premiums to boost cereal sales. Under the promotion, Cheerios is putting 5 million children’s books inside boxes of its cereal.

Southwest Airlines and Chase Card Services recently recognized members of its rewards program for their loyalty with some extra perks tied a Lenny Kravit concert tour.

While the Super Bowl coaches were thinking run and pass, Kraft nudged consumers with coupons to think cheese and crackers.

BORDERS: is out with a new gift card to commemorate Black History Month in February. The card features a portion of the title of the song, “Lift Every Voice and Sing,” and raised hands and words from the actual song.