CONSUMER-MARKETING | ENGAGEMENT

Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.

ABC is giving viewers a special surprise to prepare for its new Sunday-night line-up: Branded tissue packets.

AirTran Airways has found a unique way to reward travelers for their loyalty. Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New…

Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.

Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.

Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images.

Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.

JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.

Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.

Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.