CONSUMER-MARKETING | ENGAGEMENT

Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March

Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate

Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition

Most women will not pass up a chance to get a manicure, sample a new fragrance, have a cocktail and get a sneak peek at the latest fashions offered at

Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

Presidential politics is like a spectator sport. So it makes perfect sense for card publisher Upper Deck to enter the race with candidate cards. One political

TNT tried to score ratings points for its coverage of last month's NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters