CONSUMER-MARKETING | ENGAGEMENT

Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer

Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores.

PetSmart is tapping into the emotional appeal of its PetPerks Visa Card by letting customers put the mug of their favorite dog or cat on it.

Rewards programs may draw some return business, but developing truly loyal customers requires more than special offers.

American Express Incentive Services has named Matt Harris as vice president of marketing.

The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing.

WYNDHAM HOTELS AND RESORTS: guest recognition program members can earn TripRewards points toward free stays and retail merchandise. Benefits include a choice of welcome snack and beverage, preferred pillow type, high-speed Internet access, express ...

Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.

American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.

Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games