The Advertising Specialty Institute has promoted Susanne Curry to senior vice president of marketing.
Curry is responsible for developing branding, positioning strategies and marketing communications for ASI’s products, services and executive-level events in North America. She also oversees graphic design and execution for all marketing promotions. The appointment took effect Feb. 15.
Prior to that, Curry was ASI’s vice president of marketing. In that role, she strengthened the marketing team, improved e-marketing and traditional marketing creativity and performance and implemented metrics to track results.
ASI, based in Trevose, PA, is a media organization for the promotional products industry. Its membership includes more than 21,000 distributor firms and suppliers of promotional products.
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