CONSUMER-MARKETING | ENGAGEMENT

Dreyer’s Grand Ice Cream is pushing sales of its Slow Churned Light Ice Cream with a gift with purchase offer for a free CD.

Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.

Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.

Hershey’s is paying homage to NASCAR legend Dale Earnhardt with collector’s edition Hershey’s and Kit Kat candy bars, and is incenting fans to buy them with a rewards overlay.

Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program.

Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.

Loyalty firm Vesdia has named Lars Holmquist as chief marketing officer, a new post.

SIMON PROPERTY GROUP’S: Gift Card Program has received the distinction of Best in Category in the Retail Gift Card Program category at the 2008 Prepaid Card Expo in Las Vegas.

It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.

Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.