CONSUMER-MARKETING | ENGAGEMENT

Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities.

In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets.

Kraft’s is pushing the low-calorie benefit of Jello-O with a sweepstakes that offers the chance to win a trip to a red carpet event in Los Angeles.

Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.

Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants.

Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.

Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray.

Starbucks is making a series of changes at its stores in an effort to transform the customer experience and perk up sales.