CONSUMER-MARKETING | ENGAGEMENT

When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping.

An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach

Spike TV has devised a multi-dimensional promotional campaign to plug its upcoming airing of the entire “Stars Wars” saga.

In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie.

Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.

In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.

NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.

Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square.

The National Basketball Association unveiled plans for another whirlwind pre-season exhibition tour of Europe with four teams hitting continental hardwood in October.

Dr Pepper is prodding pop icon Axl Rose to release his long-awaited recording, titled “Chinese Democracy,” with a promise to give everyone in America a free Dr. Pepper if he comes through this year.