CONSUMER-MARKETING | ENGAGEMENT

In the old days bakeries used to make home deliveries for bread. Mrs Baird's Bakeries is sort of reviving the tradition in celebration of its 100th year

The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers

Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast

To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium

My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn't rested on its laurels

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not

Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”

Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.

American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.