CONSUMER-MARKETING | ENGAGEMENT

Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000

Wachovia customers can thank golfer Anthony Kim and his record 16 under par score in the recent Wachovia Tournament for a short-term interest rate boost in special savings accounts

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes

MCDONALD’S: has rolled out its latest Happy Meal premium toys this time tied to Warner Bros. Pictures' and Village Roadshow Pictures' live action film, “Speed Racer.” The collection includes

Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting

Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition